Building a team can be hard and sometimes it is easier to outsource some of the work to an experienced and efficient outside team. We are happy to help in any part of the design process; ideation, design, color design, development, branding, packaging and photoshoots.

Excellence and efficiency are essential to our work and we deliver that to every customer. By staying current in trends and maintaining a deep understanding of the customer’s behavior, we deliver the best products and financial success.

We have a proven track record to bring sales with the right design strategy.

Thanks to Sirpa I have a website that I am proud to share. She is wonderful with design and photography and understands how to highlight her client’s strengths. I feel so fortunate to have had her professional help.
— Susan Lisbin, artist

team

sirpa cowell

founder

Sirpa is the founder and Creative Director of Visualmgmt. She has extensive experience in color and product design in Fashion, Home goods and in Baby industry. She has an eye for trends with right timing and skill to create amazing products and product lines with financial success.

She started her career working as a designer for a textile mill in in her hometown in Finland. Since then she has designed several financial successes for various companies and is expert in all the aspects of Soft goods, color, brand and product design and development.

She loves art, culture and challenges. The Visualmgmt office is located in the Hudson Valley, NY and in Huittinen, Finland

katie shangraw

designer

Katie is an industrial designer, with many years of experience in soft goods. She graduated from the Massachusetts College of Art and Design. She has experience from Reebok and several baby product companies always focusing on soft goods. She is a computer wizard and creates anything with great form and function.

She is a mom of 2 girls, loves outdoors, cooking and spending time with her growing family. Her forever good mood is very catching and creates fun and easy time for work collaboration.

chris hubble

photographer

Chris Hubble has had love for photography since he was 10 years old. Since then he has gained the expertise in product and lifestyle photography.

Whether shooting in studio or exploring the beautiful locations, he draws on his experience to shoot wide range of categories providing images for advertising, editorial, commercial and entertainment industries.

His lifelong passion for photography comes through in his work. He provides fun and energetic atmosphere on every shoot.

testimonials

 

Bryce Gibson

-Co-founder/Principal Designer, Boston Labs Design and Development

It’s rare that you come across standout talent like Sirpa. I've had the pleasure of working with Sirpa for the past 5 years, first at Goodbaby International and currently as a consultant. Throughout our relationship I've been particularly impressed by Sirpa's ability to identify and apply the most relevant trends to the project at hand—effortlessly raising the bar.

Joe Sewnowski

CCO, Aspire Kids Ltd. - Hong Kong

I worked alongside Sirpa for a few years at Goodbaby, the world’s largest juvenile product company.

Of all the fashion folks I have worked with over 25 years, Sirpa is by far one of the most passionate and talented designers. Her dedication, hard work and creative vision produces beautiful products with an international flair.

At the end of the day, fashion can make or break a product’s success… and I’ve witnessed Sirpa’s designs winning over our management, the team members…and most importantly, the buyers at the major retail accounts. I highly recommend working with Sirpa if you want your products to be awesome!