WHO WE ARE
Visualmgmt is a full service design studio specializing in soft goods, color, surfaces and trend. We develop soft products from start to finish and have deep knowledge of textile capabilities. We are expert at shepherding products through the manufacturing process and understand the pitfalls. We can improve your margins with smart design and production and create evergreen successful products. We listen and analyze our customer’s needs and are happy to jump into a project at any point of the process. And we are agile and fun to work with…
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WHAT WE DO
Creative direction
Art direction
Trend presentation
Concept design
Color design
Textile design
Illustration
Sample making
Fabric sourcing
Tech packages
Product development
Branding
Packaging
Presentation design
Photography
WORK WITH US
We have extensive experience building brands and developing new product lines.
We can help you to build products that enhance your brand, or we can build build a brand from scratch.
We can direct photo shoots or can create product packaging and marketing visuals.
Reach out to see
what we can do on your next project.
Contact us
SOME OF OUR CLIENTS
OUR TEAM
SIRPA COWELL
Sirpa is the founder and Creative Director of Visualmgmt. She has extensive experience in color and product design in Fashion, Home goods and in Baby industry. She has an eye for trends with right timing and skill to create amazing products and product lines with financial success.
She started her career working as a 3rd generation designer for a textile mill in in her hometown in Finland. Since then she has designed several financial successes for various companies and is expert in all the aspects of Soft goods, color, brand and product design and development.
She loves art, culture and challenges. The Visualmgmt office is located in the Hudson Valley, NY.
KATIE SHANGRAW
Katie is an industrial designer, with many years of experience in soft goods. She graduated from the Massachusetts College of Art and Design. She has experience from Reebok and several baby product companies always focusing on soft goods. She is a computer wizard and creates anything with great form and function.
She is a mom of 2 girls, loves outdoors, cooking and spending time with her growing family. Her forever good mood is very catching and creates fun and easy time for work collaboration.
CHRIS HUBBLE
Chris Hubble has had love for photography since he was 10 years old. Since then he has gained the expertise in product and lifestyle photography.
Whether shooting in studio or exploring the beautiful locations, he draws on his experience to shoot wide range of categories providing images for advertising, editorial, commercial and entertainment industries.
His lifelong passion for photography comes through in his work. He provides fun and energetic atmosphere on every shoot.
TESTIMONIALS
"It’s rare that you come across standout talent like Sirpa. I've had the pleasure of working with Sirpa for the past 5 years, first at Goodbaby International and currently as a consultant. Throughout our relationship I've been particularly impressed by Sirpa's ability to identify and apply the most relevant trends to the project at hand—effortlessly raising the bar."
Bryce Gibson
-Co-founder/Principal Designer, Boston Labs Design and Development
I worked alongside Sirpa for a few years at Goodbaby, the world’s largest juvenile product company.
Of all the fashion folks I have worked with over 25 years, Sirpa is by far one of the most passionate and talented designers. Her dedication, hard work and creative vision produces beautiful products with an international flair.
At the end of the day, fashion can make or break a product’s success… and I’ve witnessed Sirpa’s designs winning over our management, the team members…and most importantly, the buyers at the major retail accounts. I highly recommend working with Sirpa if you want your products to be awesome!
Joe Sejnowski
CCO, Aspire Kids Ltd. - Hong Kong